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After a trip to Santa Rosa del Cabal, in which we experienced a coffee production process up close and noticing all the challenges that coffee growers face trading their products, we were filled with the idea that we could become supporters for them and their communities.
At that moment, Roast It was born, a company from & for coffee lovers. We began operations in 2023, with the idea of distributing coffee beans from Colombia to the world.
Inspired by the conviction that every coffee farmer deserves a world of opportunities to promote the product of their lands, we are dedicated to empowering Colombian coffee communities by offering fair trading and working closely with them during the production stages. We recognize the sacrifice and dedication of these workers, who often face adverse conditions and receive an insufficient income for their hard work. We firmly believe that by offering a good compensation, we can not only reduce the rural exodus and preserve the coffee tradition, but also promoting the opportunity of benefiting with higher standard of living and a better cycle of prosperity and sustainability
Our main focus is to offer specialty Colombian coffee directly from the farms, thus guaranteeing freshness and exceptional quality.
We strive to exceed expectations in every cup, ensuring our customers enjoy an exceptional coffee experience with every sip.