About Us

Here at Roast It we believe in the magic that comes after roasting your own coffee. We invite you on a sensory journey, where each bean represents a little piece of a significant place, an authentic flavor and a unique story.

After a trip to Santa Rosa del Cabal, in which we experienced a coffee production process up close and noticing all the challenges that coffee growers face trading their products, we were filled with the idea that we could become supporters for them and their communities.

At that moment, Roast It was born, a company from & for coffee lovers. We began operations in 2023, with the idea of distributing coffee beans from Colombia to the world.

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Direct Commitment to Coffee Growers

Inspired by the conviction that every coffee farmer deserves a world of opportunities to promote the product of their lands, we are dedicated to empowering Colombian coffee communities by offering fair trading and working closely with them during the production stages. We recognize the sacrifice and dedication of these workers, who often face adverse conditions and receive an insufficient income for their hard work. We firmly believe that by offering a good compensation, we can not only reduce the rural exodus and preserve the coffee tradition, but also promoting the opportunity of benefiting with higher standard of living and a better cycle of prosperity and sustainability

Our Philosophy

Our main focus is to offer specialty Colombian coffee directly from the farms, thus guaranteeing freshness and exceptional quality.

Committed to Excellence

We strive to exceed expectations in every cup, ensuring our customers enjoy an exceptional coffee experience with every sip.

We believe that coffee is more than a drink; It's a captivating experience that we share with every roaster who selects our product. Immerse yourself in this exciting adventure, from the plantations to the last pour in your cup, as we delve deeper and enjoy the pure richness of coffee.


THANK YOU FOR BEING PART OF OUR STORY!